- ExactFreedom
- Posts
- Raise a Glass to Heroes: Merica Bourbon is Veteran-Owned
Raise a Glass to Heroes: Merica Bourbon is Veteran-Owned
Founding Fathers and Mothers (of Bourbon)
The story of Merica Bourbon, much like the birth of our country, is a tale of humble beginnings and great aspirations. To its founders, Derek Sisson and Daniel Alarik, it was not just another startup but a tribute to their fellow brothers and sisters in arms. For them, producing bourbon was not merely a business endeavor but a way of capturing the essence of the American dream, one that embodies freedom, camaraderie, and liberty.
To make their dream come true, they followed a carefully constructed plan. They knew that making bourbon takes time and should be treated with respect. They paid attention to every step of the process, from growing the corn and rye in America to making the barrels from oak. They were proud to show their love for their country in every aspect. But what made them special was their commitment to helping veterans and showing them gratitude.
Battling Obstacles, One Sip at a Time
Running a business is not for the faint of heart. It can be a challenging and unforgiving journey, likened to a battlefield where you must navigate uncharted territories and overcome obstacles at every turn. Derek and Daniel, two former servicemembers, embarked on this journey when they decided to start their bourbon brand, Merica Bourbon.
Their journey was not an easy one. They encountered numerous hurdles, including strict zoning laws, meticulous quality controls, and stiff competition from established bourbon brands. But their strong armor was their unwavering commitment to their country and fellow servicemembers.
Despite the challenges they faced, Derek and Daniel never gave up. They showed great patience and persistence, turning obstacles into opportunities. Derek once compared making bourbon to going through boot camp, where it breaks you down before building you up. This comparison perfectly captures their journey.
After years of hard work and dedication, Merica Bourbon became the epitome of resilience. It represented the grit and determination of two former servicemembers who refused to give up in the face of adversity. They believed that strength is best served on the rocks, and they were able to turn their dream into a reality by creating a bourbon brand that is now loved and respected by many.
Liquid Gold: The Triumph of Spirit and Spirits
The moment that the first bottle glided off the carefully crafted assembly line, it was indeed something special. It didn't just tantalize the taste buds, but it also captured the hearts of everyone who laid eyes on it. This bottle represented much more than just a drink; it embodied an incredible triumph against all odds. As the bottle caps were carefully sealed, a feeling of hope and overwhelming victory filled the air, blending with the essence of this extraordinary bourbon. It had an enchanting backstory, a captivating tale woven into every sip, creating a truly one-of-a-kind experience.
Merica Bourbon stood out in the highly competitive market due to its unwavering commitment to the community. A significant portion of every sale went towards supporting veteran organizations, making each bottle more than just a product. It was a firm pledge and an unwavering promise to stand by those who had selflessly sacrificed everything for their beloved nation.
More Than a Business, A Brotherhood
The story of Merica Bourbon is not just about bourbon; it's about the community they've built. Their social impact is hard to ignore, as they have actively engaged in charitable works, employment programs for veterans, and much more. Their efforts have had a positive impact on the veteran community, providing solace and support to those who need it the most.
Merica Bourbon is not just any ordinary drink, my friends. It is a powerful force, a thrilling movement that surges through our veins and electrifies our souls! It is a beacon of hope, a symbol of unity, and a testament to the indomitable spirit of our great nation.
With every sip, Merica Bourbon takes us to a realm of pure exhilaration, where dreams are realized and barriers are shattered. It celebrates those unsung heroes who have tirelessly worked to uplift our beloved land. So, my fellow patriots, raise your glasses high and join this extraordinary movement that defies the ordinary and embraces the unique!
Together, we shall conquer all obstacles and bask in the glory of our shared triumphs. Merica Bourbon, my friend, is the elixir of champions!
Crafting the Future, One Barrel at a Time
Today, Merica Bourbon stands as a beacon of entrepreneurship, resilience, and unwavering commitment to the American values we hold dear. While Derek and Daniel were the architects, the community has become the cornerstone of its success. Whether you're toasting a promotion, a union, or a quiet evening with loved ones, know that with each sip, you're part of something bigger.
Let's raise our glasses and toast to Merica Bourbon. Here's to the dreams that dare to be distilled and the barriers that beg to be broken. Let's also honor the heroes, both sung and unsung, who truly define what it means to be American. So, cheers to Merica Bourbon - not just a brand but a brotherhood. Here's to a company that didn't just create a product but crafted a legacy. And here’s to you, the reader, who now understands the rich tapestry that makes Merica Bourbon more than just a choice on the shelf but a testament to the American spirit.
Read The Information first…or them later
The Information’s journalists get the news that other newsrooms envy. That’s why their reporting on tech, media and finance has been followed by the New York Times, Bloomberg, the Wall Street Journal and dozens of other outlets more than 400 times in the last year.